I have been given a brief to do while on placement which I’m going to work in to my NMP. The brief is to create an identity for a Manchester rock band. They have asked for a logo and EP cover, which will need to be promoted through a microsite, print and merchandise.
I’ve mapped out a timescale for the different deliverables to stick to and push my ideas. So far I have done lots of joint research on album covers through pinterest, researched the band and started experimenting with my concept for the cover after reading through the song lyrics. The EP title will be ‘The Path of Least Resistance’ which I interpreted as taking the easy route and the songs seem to be about getting through lifes struggles. After brainstorming the concepts I came up with were mainly based around weather.
Thunder storms - Very agressive and the lightning finds a path to earth to release the pressure. However lighting is already used a lot in the rock genre and getting a photo will be hard. It could look good in other ways though like this Killers cover.
Rain/ water- Water finds the easiest path when flowing downstream. Could have some nice imagery of mountains and rivers
Clouds - “..clouds are expressions of the atmosphere’s moods, and can be read like those of a person’s countenance”- cloudappreciationsociety.org
Clouds come in all shapes, sizes and colours which can be representative of moods. I haven’t got time to wait for a dramatic red cloudscape to form over Manchester so I will have to create my own. I was looking at using torn up paper for the clouds to give a fluffy edge and tearing up paper is usually done in anger so it will contrast nicely. I’m going to use these photos by Mabry Campbell as inspiration.