Making some minor changes to the stf code today
- Making text more readable with line spacing and changing it from 100% black (#000)
- Cutting down code e.g. padding-top: 10px; padding-right: 20px; padding-bottom: 10px; padding-left: 10px;
becomes padding: 10px 20px 10px 10px;
- I also thought text was a little close to the edge of the screen so I added a bit more padding
- The footer was being a bit weird and not staying at the bottom so I also tried to fix this
From reading the lyrics of the songs Madison State provided, I found them to be about finding a way out of the difficult situations in life. The line ‘The path of least resistance is the one I must choose to face alone’ suggests this could be a mental barrier the singer is trying to break through to get to a better state of mind.
Originally I had the idea of using weather to represent this, using clouds and the sun as metaphors. -Break in the clouds- Silver lining- cloud cycle and changing colour. This made sense to me, but when creating the imagery I struggled to make it fit with the rock genre. With what I had created it was hard to translate across a variety of outcomes beyond the CD packaging. Rock music has a distinctive style associated with it, evident in Madison States original logo and imagery. It’s very gothic, black and grungy. I wanted to try and get away from this with my original cloud concept. I used vectors and colour similar to Led Zeplins Celebration Day artwork. But I realised they are much more established and their dedicated fans base know their music. Whereas Madison State are trying to gain fans and to do this the music genre must be recognisable from looking at their artwork.
I then decided to create a new concept based on viewpoint of the singer feeling trapped. I still wanted to include colour but his time I focused on the accent colour of orange, representing the energy and warmth of their songs which at times can also sound quite aggressive. Orange also works well against the stereotypical black.
The imagery I have used is of an old decommissioned lift found at Awol Studios in Ancoats. I love the pattern of the doors and you really feel trapped when they are shut but your still able to see through and the light shines through. This symmetrical pattern is used on the front of ‘The Path of Least Resistance’ and helps to identify it on merchandise, website etc. The lift is also a metaphor for taking the easy route to get somewhere, however because it’s so old it could also be the most risky one.
Through each MS item I have provided part of a code. Each part can be found on - CD packaging (in the slipcase), website, USB key and through social media. When you enter the full code on the website it unlocks extra content such as free tracks, ticket discounts, wallpapers etc. This adds more ‘resistance to the path’ and a prolonged engagement with fans who are unaware of what the reward will be.
The USB key will be included in the limited edition physical copy. It will hold all the tracks from the CD and give instructions of how the code system works. The keyhole on the disc is also a subtle hint that the two are linked.