For the next competition brief I have decided to go with ycn-

Google - Create an imaginary packaging range for Google’s family of products

After the brainstorming on Monday I discovered I was the only one brave enough to take on this brief. We found it difficult to get a clear idea which fits the brief and whether the packaging would be a physical thing. But it does say

“You are free to interpret the idea of packaging, and approach format, in any fashion you like”

We explored ways of bundling the large amount of google products in to groups through stereotype audiences e.g. Mum, Dad, Teenager or simply by using the categories on the brief. We also know that google likes to be good at everything coming up with the next big thing so this could be reflected in the ‘packaging’. There’s also different ways of buying things now e.g. Contactless technology within phones and credit cards.