Tina Roth Eisenberg- Typo San Francisco

Yesterday I caught the last 30 mins of Tina’s talk which was streamed live on typotalks.com. I didn’t know who she was at first but after seeing her sideshow I recognised all of her work. Tina is the brain behind swissmiss, TeuxDeux, Tattly
- I recommend Teuxdeux for students for organisation- set it as your home page

She is a “firm believer in white space and clean, elegant design” because of her Swiss routes. The theme of the event was ‘Connect’ and she explained how working from her bedroom (which was also clean and white), wasn’t working for her and being surrounded by like-minded people was much better. Which is why she manages Studiomates, a collaborative fun space in a cool place called DUMBO. She also organises a monthly lecture/breakfast series called CreativeMornings. Her advice:

1. Find What You Love
   Don’t stop until you find it. You’ll know when you do.
2. Don’t Be a Complainer
   Instead, make things better.
3. Trust Your Intuition
   Your gut is always right.
4. If an Opportunity Scares You, Take it
   Being scared means you’ll learn and grow.
5. Find Like Minded People
   Make sure they’re a respectful and good bunch
6. Collaborate
   Only good will come of it.
7. Ignore Haters
   They deserve none of your time
8. Inspire Others

At the end, type icon Erik Spiekermann quizzed her on her chosen fonts for the presentation. He doesn’t read anything before he knows the typeface it’s set in.

I hope they put this online so I can see the first half. But I did find this similar one. Thank you to Theo Inglis for tweeting the link yesterday