At the end of Feb, Si Scott came in to give a talk on his designs and inspire us students. To be honest I didn’t know who he was to start with but I recognised some of his work I’d seen in magazines. He tries to stay away from the computer as much as possible and prefers to send personal packs of his work to potential clients rather than email a pdf. His work is all drawn by hand with with fine line pens (staedtler), the detail of his work is amazing but it doesn’t take him as long as you would imagine to do each piece.
Scott has worked for some big clients including Adidas, Coca Cola, O2, BBC, Nike and Selfridges. When he got the call from Coca Cola he didn’t like the company but wanted to make work for them because it’s seen as a cool thing to do and would boost his profile. He is in a lucky position to be able to turn down work from big names which he nearly did for a Madonna project because of them being too fussy. But you have to be aware of exactly how your work will be used as he found a design on a t-shirt which was never intended to be and wasn’t aware of.
I like his work but to me it all seems to look the same, particularly his typography work. But that’s what makes him original and unique and something clients seem to want. My favourites are the animal and airborne series, just because of the amount of detail and they look so realistic.
Recently he has started to look at other directions to take his work and enjoys working with people in a different field such as animation and paper modelling. He seemed to just enjoy being creative and making money from it is a bonus.
The book binding workshop with Hannah and Lucy today was quite inspiring. We made a pamphlet with newsprint, a beak book and concertina book. At the moment I’m thinking of doing a pamphlet or beak book but maybe bigger than A5. I need to get my content together before I decide. There were some interesting examples of hand made books passed around which I took some pictures of.
I scanned and printed some of the free photos I got from the museum and stuck them on to my beak book as a test.
Creativity is anything new
The creativity talk from Christopher Sharrock gave me lots to think about. Where do my ideas come from? He said everyone is creative from a very young age when baby’s experiment with language and make new words.
It’s important to find out your personal working method/ environment. When you get a brief, it’s good to re-read and research the subject then step away and have a break from thinking. It’s then when the ideas come, for me it’s on the bus or as I’m going to sleep. Once the ideas are there ask other peoples opinion.
If that fails these might work- Adapting existing iconic images, using the meduim as the message, having a designers eye, animating objects, using pictures as words (rebus) and words as pictures, putting two together to create a third meaning, joke imagery (debunking), decoration, visual metaphors, invasion of scale/ optical illusions.
I though a lot of the lecture was common sense but it was good to be able to write down how to be creative and that I should “Think about how I think”.