In the last few weeks of our NMP, we had a second year called Douglas give us a hand. One thing that was mentioned in tutorials was that an online pdf version of the app would be nice for people without an ipad, which can be linked from the STF website with issuu. After creating all of the page designs for our app, we handed the inDesign files over to Douglas to see what he could do. It was a tricky task, especially as the app version could fit more on a single page using the interactive features. It was sort of like working backwards but me and Megan helped him out while we organised our boards. It was very helpful having Douglas on the team as he helped when Megan was off 1/2 days a week on placement. Other jobs he has done include helping cut down large sheets of paper for our swatch book, screen printing, adjusting measurements for the 3D logo and putting up posters for our brief around uni.
George Dunkley and Megan Jones
Initial and developed badges to be used in the promotional packs. The first page shows all of the possible colour combinations for the logos and badges. Some of these didn’t work that well so George refined them to the final badges on the right.
These are screenshots of creating the scrolling contents page for the app at different stages of development. Each change is subtle but takes longer than expected to do. This is because the scrolling area has to be done in a separate document, each item has to be grouped in a specific way and then pasted in to a frame on the actual app document.
The other day George assembled the 3D papercraft logos that he designed. These will be used as part of the promotional pack and will be packaged in a coloured STF box.
The papercraft logo will also be available as a download on the STF website.
I thought that it would be a nice feature to create an interactive Exquisite Corpse game using the typefaces from the website. I created a canvas in Photoshop for which I could place all of the sections of the letters in a horizontal row.
I placed the images in scrollable frames and added the arrows to show the user to scroll the frame. George then added the button at the top which brings a pop up explanation of the origin of the game.
After showing this page to a few people it became clear that the scrolling function wasn’t obvious enough. This is because people were swiping the edge of the screen because of the arrow icons (as shown on the guide page). This goes to the next page rather than moving the letters. The solution would be to reposition/ change the arrows and have the page load with a random combination of sections.
More problem solving today creating the app. On the Exquisite Type page I’ve added a pop up info box. On the Type Brut page I created before a big scroller that was taking up most of the page would not allow you to scroll to the next page. I got around this by extending the canvas vertically and scrolling it all rather than a pull up area. This somehow worked. On opening the page you get a large image slideshow which can be changed with the camera button.
Looking for images to include on the Typo London page of the app and came across this! Irma Boom was my favourite
Today was a craft day. We made some mini brand guideline books for quick reference to colour values and logo usage. Megan re-printed the pages on her ink-jet as from previous experience the laser printer didn’t like the card we wanted to use. I also put together the boxes which I screen printed with Douglas last week. These will hold the 3D logo which is 4 separate boxes linked together with slot tabs as when we tried with glue it didn’t look quite right. Shown here is the b+w final mock up. The template will be available to download from the STF website soon.
Overall we are really happy with these, but one thing we would like to have done is screen print the brand guidelines cover with white rather than black.